frameCount++ presented an opportunity to create a visual identity and digital experience that reflects the playful and experimental nature of creative coding. The aim was to develop a brand that feels approachable to beginners while still resonating with artists, designers and creative technologists. The identity needed to capture the idea of using code as a tool for creativity rather than simply a technical skill.

The website was designed to feel like an extension of the courses themselves, encouraging visitors to explore and interact rather than just read. Interactive elements and code-driven visuals bring the subject to life, giving users a sense of what creative coding can achieve. The result is a playful and engaging experience that balances experimentation with clear navigation and accessible information about the courses and workshops.

I also developed the logo and visual identity for frameCount++. The logomark is quite literally a frame count. Each square represents a successive frame, gradually rotating and scaling to reveal a sense of movement within a static image. It's a direct reference to the frameCount variable used in creative coding, turning the studio's name into its own visual representation. Rather than simply illustrating what the brand does, the logo demonstrates it, using the same principles taught in the courses to construct the identity itself.